Promotional Materials for SNACK by NTUC Income
Key challenge: How can Income Insurance effectively engage and convince YA (Young Adults) to start their protection journey with Income?
Client(s) - NTUC Income, OMD Singapore
Product - SNACK by NTUC Income
Project Year - 2023.11
Promotional Video (YouTube Skippable In-stream Ad)
With the tagline "SNACK your way", the kinetic typography promotional video created helps to simplify an unfamiliar "micro-insurance" concept through dynamic motion and visualisations Benefits of using SNACK that strongly appeal to the target audience are also highlighted in the campaign video and enhances the stickiness of the campaign message.
Styleframes
Promotional Posters (OOH)
The two posters aim to overcome the challenge faced by most insurance companies - the target audience's optimism bias and low perceived level of risk through the use of hyperbole and analogy. The personas in the poster were also captured in the most routine aspects of their daily lives, as opposed to most insurance ads depicted in emergency situations.
Promotional Event (Pop-up)
To reach the target audience better, physical brand activations in the form of pop-up events on campus were proposed. This will allow direct contact with the target audience and the mock-up is as shown below.
